Analytics tells you where people leave. It shows the pricing page losing two thirds of its visitors, the checkout dropping at the shipping step, the article with a four-second average time on page. What it never explains is why any of that happened. A website survey asks. Not in an email three days later, when […]

A small business website has a short list of jobs. Explain what the business does, show who it serves and where, give a stranger a reason to believe it is competent, and make the next step obvious, whether that step is a phone call, a quote request, a booking or a purchase. Everything else is

Most people who land on a services page are carrying a number in their head. What would this cost for a project my size? How much would I save by switching? Which plan actually covers what I need? A well written page can circle around those questions for six paragraphs and still leave the visitor